The Experience Impact
Understanding How Experience Affects Where Consumers Spend Their Dollars
We found that 66% of consumers care more about experience than price when making a brand decision. That’s a lot of emphasis on experience. And, it’s proof that if your interactive experience is lacking, you are likely losing business. So, how much of an impact does your online experience have on the bottom line? And, how much does a focus on customers matter? We conducted consumer research to find out. Get our report to learn just how and why consumers consider experience to be a top factor in where they choose to spend their dollars.

The design utilized less copy and placed a stronger focus on images.

Other Team Members: 
Author: Craig Howard
Editor: Sherri Aycoth
Designer: Jason Eitemiller 

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